Name Game

May 4, 2006

Nintendo shocked many gaming fans by rebranding its next console as Wii, pronounced wee. Americans don’t like it because it sounds like a bowel movement. But the French like it because it sounds like yes in Francaise. The two i’s next to each other are supposed represent the unique remote controllers for the system. That explanation maybe a stretch. But the big question is why would Nintendo ditch the previous name when they put so much money into the Revolution campaign? Well, it has been part of Nintendo’s rebellious track record to shake things up. For example, N64 was codenamed Project Reality and then the GameCube was codenamed Dolphin. One would figure since GameCube is in third place behind Sony’s Playstation and Microsoft’s Xbox in sales, Nintendo would be burning money in the whole renaming. However, Nintendo’s handheld gaming line has cornered the market in its GameBoy, GameBoy Advance and DS products. So Nintendo can afford to rock the boat. Come to think of it, strange names have always plagued the gaming industry. (Not to mention game titles.) Which of the following game systems do you think have funny names?

Nintendo Entertainment System
Sega Master System
Super Nintendo Entertainment System
Sega Genesis
Nintendo GameBoy
Atari Jaguar
Atari Lynx
Sega Saturn
Sega Dreamcast
Nintendo 64
Nintendo GameBoy Color
Sony PlayStation
Nintendo GameBoy Advance
Microsoft Xbox
Nintendo GameCube
Nintendo DS
Sony PSP
Microsoft Xbox 360
Nintendo DS Lite
Nintendo Wii


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